NEW TECH HOLLYWOOD
The Operating System for Entertainment
Hollywood made its bets on instinct for a century. We built the infrastructure that lets the audience make them instead — before a single dollar of production or media spend moves.
BUILT FOR TWO AUDIENCES
Find your track.
FOR ADVERTISERS
Stop betting the budget on one cut.
Generate dozens of fully produced variants from one brief, let the market pick the winners, and never let a commercial go stale again.
FOR PRODUCERS & STUDIOS
Know before you greenlight.
Turn a screenplay into testable audience data before production capital moves. Bring financiers a data package, not a pitch deck.
01 / THE PROBLEM
Capital is committed before the market speaks.
Two industries. Same broken model. Advertising and entertainment are the two largest content industries on earth — both spend millions before the audience has spoken a single word.
01 / ADVERTISING
$1M–$5M
per commercial. more for super bowl airtime.
Brands test 1–3 creative concepts before committing irreversible spend decisions. But each concept costs millions before any A/B testing happens.
02 / ENTERTAINMENT
$200M+
average studio tentpole. 20:1 greenlight ratio.
Twenty projects in development for every greenlight. Roughly 70% of films fail to recoup theatrical costs. Capital gets allocated on executive instinct and small-sample focus groups.
02 / THE INSIGHT
Performance marketing proved the model.
But only partially solved the problem.
The shift that happened
Meta and Google transformed advertising by tying outcomes to every dollar spent. Advertisers can now ship 500 creative variants, test cheaply, and scale budget only behind proven winners. TV buyers and movie studios still operate on instinct.
The shift that hasn’t
Most CMOs deploying nine-figure ad budgets still test 1–3 concepts before committing. In brand production and entertainment, millions are committed before the market speaks. Greenlights still run on instinct and weak early signal.
What NTH does
We build the infrastructure that applies performance-marketing logic to content itself: generate at volume, deploy cheaply, let the market decide, scale capital only behind proven winners.
STOP GUESSING. TEST FIRST. SCALE WHAT WORKS.
03 / THE PLATFORM
One engine. Three markets.
One AI-native testing and validation engine powers three markets, turning content into a measurable, repeatable capital allocation system. Each use case strengthens the same proprietary demand data layer.
VERTICAL 01
Advertising B2B
Brands and agencies replace $1M+ productions with AI variant testing. Creative fatigue solved. 100x+ variants for the same budget.
VERTICAL 02
Entertainment B2B
Studios and streamers validate IP demand before committing production capital. AI animates the screenplay, deploys clips, measures audience response.
FOR ADVERTISERS — VERTICAL 01 / 03
Massive volume. Minimum cost.
A nine-figure CMO stated the brief directly: “massive volume, low cost.” That’s the mandate the infrastructure is built to deliver.
You currently lock in a commercial budget before any audience ever sees the work. NTH replaces that single high-stakes bet with a continuous loop: AI generates a wide set of fully produced variants from one brief, the market decides which ones earn budget, and creative keeps regenerating so nothing goes stale.
BUILT FOR BRAND MARKETING TEAMS AND THE AGENCIES THAT SERVE THEM.
FOR PRODUCERS & STUDIOS — VERTICAL 02 / 03
Data-driven greenlighting.
The question isn’t whether AI can make movies cheaper. The question is whether AI can tell you which movies to make at all.
NTH turns your screenplay into testable audience data before a single dollar of production capital moves. Short-form content goes to market, real audiences respond, and that response becomes your case for or against a greenlight — a data package for financiers, not a pitch deck.
TODAY
Spend $200M. Discover if audiences care.
WITH NTH
Validate demand first. Commit capital once the audience has already spoken.
CUSTOMERS: STUDIOS. STREAMERS. INDEPENDENT FINANCIERS. IP RIGHTS HOLDERS.
05 / LET’S TALK
We’re talking to a SELECT GROUP OF CLIENTS.
We’re working directly with a select group of advertisers and producers. If you’re testing creative on instinct, or greenlighting on gut, this conversation is for you.
The audience has always been the best development executive in the room.
Nobody gave them the infrastructure. Until now.
3
verticals: adv / ent / b2c
∞
ip concepts / week
100x+
more variants / same budget
NOW
infrastructure moment